Analytics and Strategy

In today's saturated information marketplace, organizations must understand their audiences in-depth to attract and keep their attention.   We help our clients develop an empathetic picture of their supporters and the surrounding community through data and apply those insights to a proactive plan to engaging and growing their audience.

Our Services

Analytics is the data behind the audience behavior when discovering and visiting your site, from how they first arrive to browsing the content of your pages.  The most important aspect of analytics is tracking the actions you guide your visitors take when on your site, from signing up for your newsletter to making a donation, to sharing content with their friends.  Do you have intentional calls to action with conversion goals?   Do you know how well you are doing to meet them?   



Many agencies provide reporting and dashboards – but we are experts in creating relevant reports to nonprofits that identify the signal in the noise of online data.  Our automated reports provide actionable insights and recommendations to improve the engagement of your audiences, accelerate your mission, and demonstrate ROI to your stakeholders. 



What we can do for you

  • Supporter Journey Mapping

    A crucial part of this understanding what businesses call the customer journey, which traces the customer's interactions with a brand from their perspective. Mapping this journey provides critical insights into customer needs, behaviors, and pain points, allowing businesses to improve their offerings, services, and overall customer experience. 


    We’ve augmented this journey mapping exercise for the nonprofit context.  We work with clients to put themselves in their community’s shoes to consider their motivations in seeking out opportunities to get involved and refine their entry points and pathways to taking action. 


  • Keyword Analysis

    We’ll assess your current-state performance in SERP (Search Engine Results Pages) and identify your highest-value and highest volume keywords.  We’ll then work with you on prioritizing how to improve your visibility and attract more of the type of audiences you are looking for.    


    Consider a complete SEO Audit for your website to maximize the value of a Keyword Analysis.


  • Google Analytics

    Google Analytics (GA4) is an essential piece of your digital toolbox, helping your organization analyze web traffic and understand the actions that users are taking.  We’ll help you get GA4 properly installed and monitoring the most important user activity on your website.


  • Google Tag Manager

    We’ll help you implement tags for conversion tracking, remarketing, and more to make the most out of your Google Ad Grant campaigns and analytics data. 


  • Reporting and Dashboards

    We’ll optimize your views inside Google Analytics Search Console, generate automated reports delivered to your inbox, and engage with you regularly to review and lift up actionable insights from the data.


  • Conversion Optimization

    We create tests using focused alterations of ad copy, creative, landing pages, and more, all meant to answer specific questions about the user experience and the impact of certain changes.


Ready to talk about your project?   

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