SEO (Search Engine Optimization) is the practice of improving your website to increase visibility in search engine results and drive organic traffic. When a user types a query into a search engine like Google or Bing, a list of results pops up on the Search Engine Results Page (SERP). Marketers divide these results into two main categories: paid and organic.
Organic traffic is the result of clicking on the organic results, and is essentially any traffic that you aren’t paying for. It is the opposite of paid traffic, which is traffic that is generated by clicking on paid advertising and promotions (as a nonprofit, you may be eligible for in-kind paid advertising from Google.
We can help!).
The goal of SEO is to improve the quantity and quality of
organic traffic to your website, so that you’re getting more traffic from relevant users.
Getting SEO right is hard, even for sophisticated online businesses. But it is critical, considering that
75% of users don’t click past the first page of search results. A higher ranking can drastically affect the amount of traffic your website receives. Many nonprofit's don't even know where to start. We can help.