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SEO and Discoverability

We help drive organic traffic to our clients’ websites by assisting search engines to find, evaluate and ultimately rank their quality content. We are always on top of the ongoing evolution of the search industry, assess each clients’ competitive landscape and help our clients implement the right projects to achieve sustainable success in discovery-oriented search.

SEO (Search Engine Optimization) is the practice of improving your website to increase visibility in search engine results and drive organic traffic.   When a user types a query into a search engine like Google or Bing, a list of results pops up on the Search Engine Results Page (SERP). Marketers divide these results into two main categories: paid and organic. 


Organic traffic is the result of clicking on the organic results, and is essentially any traffic that you aren’t paying for. It is the opposite of paid traffic, which is traffic that is generated by clicking on paid advertising and promotions (as a nonprofit, you may be eligible for in-kind paid advertising from Google.  We can help!).   


The goal of SEO is to improve the quantity and quality of organic traffic to your website, so that you’re getting more traffic from relevant users.   


Getting SEO right is hard, even for sophisticated online businesses.   But it is critical, considering that 75% of users don’t click past the first page of search results.  A higher ranking can drastically affect the amount of traffic your website receives.   Many nonprofit's don't even know where to start.   We can help.




What we can do for you

  • SEO Audit

    Popcause creates a comprehensive analysis of your website that works to identify any potential issues or opportunities that could affect your organic rankings. Our in-depth analysis provides valuable insights into the health of your site, and gives clear, actionable recommendations for any issues we find.



  • Keyword Analysis

    We use industry research and keyword analyses to help your business plan, create, and share meaningful content on your website, including blog posts, program descriptions, and informational pages.  


    We analyze your “branded” rankings (where you rank when someone searches for your organization name), as well as “non-branded” rankings (where you rank when someone searches for your products or services). 


    We provide recommendations on the highest value keywords to your organization and how to improve Search Engine Results Page (SERP) ranking.   We can also provide budget estimates for planning Google Ad Grant paid search campaigns using these keywords. 

  • Supporter Engagement KPIs

    Popcause can help  you quantify and track your key engagement goals, and we make frequent adjustments and recommendations to help you meet and exceed those goals. Our regular reporting ensures that you’re always informed regarding current performance and future opportunities.

  • Migrations and Redesigns

    When your site is going through a major change, such as a significant redesign, Popcause works with you to ensure that any negative impact to SEO and search engine rankings is minimized.   We can also design, launch, and host a brand new, natively SEO-optimized website using our branded website builder using templates designed exclusively for nonprofits.


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