Word-of-mouth recommendations and solicitations from friends is a tried and true method for organizations to build their brand in the local community, but many nonprofits don’t think about enlisting their supporters to amplify their message in the digital space. Here’s what they are missing:
- Google Business Profile Reviews account for 9.8% of total ranking factors for local search - when Google sees a recent positive review, it boosts the relevancy and domain authority of the organization in SERPs.
- Google Business Profiles with recent and positive reviews can boost click-throughs by up to 380%.
Focusing in on getting more reviews for your organization's Google listings is one of the most impactful things you can do for your visibility. With the Popcause platform, we monitor all of your listings for incoming reviews and provide alerts when new reviews need a response. We’ll also work with your team to go on the offense: soliciting reviews from supporters, volunteers, and patrons after key events and campaigns.
